



London 2012 Brand Launch from Universal Everything.
This video really sums up the design and feel of the 2012 Olympics.
I have been researching the 2012 design so that I can reflect this into my advert. The design is clearly very graphical, I would like to try working with graphics. However I have never worked with graphics before and I worry that they might look poor.
I feel that this photograph works the best for what I was after in terms of a portrait. The photograph is split into thirds, the man on the left holding a pack of liver, Kevin in the foreground producing the sausages and the view into the shop from the window. I like that you can see the blood splatters on the overalls and the hacksaw hung up on the door.
I had an idea for the still life photographs which was inspired by Daniel Stiers "2 for £5" project. . I found some bright coloured and patterned wallpaper and a couple of other colourful props that on there own looked bold and gaudy yet put them all together and they create an interesting kitsch style photograph.
I looked into what I thought connection meant to me and how I can create intreguing photos. I looked up the defenition of connection and read about links, relationship and reconnecting with the past.
I want to reconnect with a technique I have used before, cutting out, but this time expanding on the idea. I also want to link the photographic content with the format 2011 theme, street. With the intention, if I am confident about the work I will find some influencial people to show it to.
I took some street photography before and did not enjoy it, struggled to find a focus in the chaos and ended up with rubbish photos. Thinking back I was maybe trying to hard to capture something that wasn't there, whereas this time I will be photographing with a more personal technique.
With this cut out work I have done before I see now that it can be greatly improved. There is no detail in the background, there is little texture. Other photography I create can be full of detail caused by reflections and atmosphere due to light and shadows.
My intention is to take photos of street scene and print them off A3, cut out numerous object and stand them up. Use light to create shadows in order to add to the 3D effect.
What can I do with the background? Leave it blank? Experiment using a backward projector, so shoot onto paper and put cut outs in front of that? Create a collage or paint upon it? Hang in objects in order to create depth?
I'm going to have to experiment with depth of field and scale.